There is a word “varpet” in the Armenian language, translated as “master” in English, and it is used only when expressing the very highest degree of respect. This contest aims to popularise the status of vocational professions and reviving respect for the working man in the mind of the public.

The principal aim of the project is to preserve and promote vocational professions, while at the same time increasing their prestige.

The contest will discover the best masters of Armenia across 12 fields (selected by online voting on the website), who will receive the title of ”Armenian Master”.